A little clarity, coming into focus.
We’re building a practical way for brands, apps, creators and organisations to find useful public feedback, review it with context and decide what to do next.
UmmahSignal is operated by DAIDALOS LIMITED, a company incorporated in England and Wales.
View the Companies House recordUseful feedback can arrive outside your contact form: beneath a video, in a public post or in a community discussion. Finding it is only the beginning. Someone still needs to read the context, check the facts and take responsibility for the next step.
Our belief is simple: anyone building a product, running a brand or serving a community should have a practical way to bring that work together.
That is the purpose of UmmahSignal. A focused monitor. A shared review queue for supported sources. A clear owner. A person deciding how to respond.
People ask questions in public. Teams need time to respond. These studies explain the problem that inspired UmmahSignal.
of surveyed consumers said they would buy from a competitor when a brand leaves them unanswered on social media.
4,044 brand-following consumers · US, UK, Canada and Australia
Sprout Social Index 2025 (opens in a new tab)Sprout-commissioned online research, September 2024. This is reported purchase intention, not observed switching or a prediction for your business.
Our response: keep relevant questions in a queue with a clear review status.
of surveyed social practitioners felt they needed to be constantly online to do their job.
900 full-time social practitioners · Four-country survey
Sprout Social Index 2025 (opens in a new tab)The same commissioned study surveyed social professionals in September 2024. It describes perceived workload, not time saved by UmmahSignal.
Our response: a focused inbox, saved views and an optional X digest.
of US adults said they use YouTube, according to Pew Research Center’s 2025 survey.
5,022 US adults · February–June 2025 · Ever use, not daily reach
Pew Research Center, Social Media Fact Sheet (opens in a new tab)A nationally weighted survey conducted online, by mail and phone. Platform use does not mean someone posts comments or that every conversation is available through an API.
Our response: bring supported public videos and comments into the review inbox.
These are the everyday situations the product is designed around. They are illustrative examples.
Read the original question, check the venue information and give someone responsibility for a useful answer.
Keep the report and its source together so the right person can investigate and record what happened.
Review the suggestion with its context. Use it as a starting point for a conversation about what people need.
During beta, we want to learn whether teams can find relevant feedback, review it with confidence and agree who should act. We have not yet established measured time savings, faster responses or higher revenue.
Start with one monitor and one review habit. The free beta includes 14 days from invitation acceptance, one seat and up to 100 collected signals. Collection runs daily where source access is verified.
X and YouTube require verified workspace access. Reddit needs commercial approval. LinkedIn covers authorised Pages in a separate review queue and requires Community Management approval.
Help shape the betaWe welcome teams of every background. We do not infer anyone’s religion or other sensitive traits. Public listening should support direct relationships, and the original source should remain close to every decision.
We do not infer or label an individual’s religion.
Private messages and protected content are outside the product scope.
No autonomous replies, posting or unsupervised workflow action.
UmmahSignal organises public signals; it does not give religious guidance.
Reviewers keep access to original public-source context and corrections.
Source availability, delays, errors and quotas must remain visible. X and YouTube are live in activated beta workspaces; additional sources remain subject to approval.