A little clarity, coming into focus.
Choose the question your team needs to answer. Find public customer feedback, review the source and decide what deserves support, investigation or a better explanation.
A support question, a comparison and a feature request need different responses. These eight workflows start with the work, then show how a focused keyword and a shared review queue can help. Each includes a fictional example, practical actions and the boundaries to check before you begin.
Bring public questions, bug reports and service complaints into one review queue, so your team can respond with context.
Explore use caseFind feature requests, confusing journeys and reported bugs around your app, service or product. Keep the original context close to the decision.
Explore use caseNotice public praise for your organisation, product or campaign, then review the source and ask for permission before reusing it.
Explore use caseFind relevant public product questions and comparison conversations. Review the context before choosing whether a useful, transparent reply belongs there.
Explore use caseFollow public product names and comparison phrases to understand what people ask for, struggle with and appreciate about alternatives.
Explore use caseFollow campaign names, organisation mentions and public questions so your communications team can review the source before deciding on a response.
Explore use caseReview public complaints, confusing claims and service questions with source links and clear ownership. Decide what needs a correction, an explanation or a better experience.
Explore use caseA small team does not need a wall of charts to learn from public feedback. Track a focused brand or product phrase, review the context and give the next step a clear owner.
Explore use caseFor public service questions and bug reports, start with customer support or product feedback. Give an item an owner, check what happened and record a next step. Move private account details into your established support channel.
Use competitor monitoring and reputation review to ask better questions. A few public posts can reveal a point of confusion; they cannot establish how an entire market feels.
Our small-business workflow starts with one useful question and a review routine. Track a distinctive phrase, remove irrelevant matches and discuss one improvement in your weekly team check-in.
X and YouTube collection is live in activated beta workspaces with daily scans, subject to access and quotas. Eligible X posts can support AI triage, analytics and alerts. YouTube is limited to private inbox and manual review: no AI, aggregate analytics, external alerts, exports or agent access.
Reddit collection stays disabled pending commercial approval. LinkedIn and Meta customer workflows also require provider approval and their authorised account connections. UmmahSignal does not offer private-message collection, unrestricted LinkedIn keyword search or automated replies.
Check the source-by-source monitoring limits before using a workflow. If you are deciding how to organise the work, our social listening vs social monitoring guide explains the difference between handling a mention and learning from a pattern.
Discuss your first monitoring question